Are you an aspiring musician? Want to reach out to more audiences? Then you might be interested in email marketing!
Did you know that email usage is expected to increase by 2 to 3% between 2018 and 2023? So, as a musician, you would still need to consider emailing as a marketing strategy. But how can you use that to your advantage?
Now, it’s important to avoid some of the most common mistakes that can be done. Here are just 7 of the most common mistakes:
1. Not Writing A Good Subject Line
“The subject line is the first thing that email recipients will see when you send them an email,” says Jimmy Warwick, an email marketer at Elite assignment help and Best British Essays. “As a musician, you would want your subject line to stand out and show your recipients that you’re all about your music. Remember: Since you’re appealing to thousands of music lovers and fans, you’ll need to write a good subject line that appeals to them.”
2. Writing For Too Long
As a musician, you would know that music is a busy business to be in. From shows, to writing music, and so on, you know that you won’t have much time to write a really long email. Besides, no one wants to read a long email, when they can be doing something else.
Therefore, leave your life story for your memoir. Instead, make your emails short and sweet. Be straight to the point, and talk to your recipients the way they want to be treated.
3. Not Making Your Intentions Clear
In addition, think about this:
Why are you writing to your recipient?
What type(s) of music content, news, etc. do you want to share with your recipient?
What points do you want to address in your email?
Plus, you want your email to be in the following structure: an introduction, a body, and a conclusion. Once you follow this structure, you can provide necessary links (i.e., website, music links, etc.) to the end of the email – provided that you don’t stuff your signature space (which we’ll talk about later on in this guide).
4. No Personalization
Believe it or not, personalized emails can help you reach more fans. Personalization makes people feel important, and that they’re being paid attention. According to Design Modo, personalized emails have a return of investment (ROI) of 122%. So, the more personalization you put into your emails, the more likely your recipients will be drawn to them.
You can start by using a proper salutation. You can mention the recipient’s name (if applicable) – NEVER use “To Whom It May Concern.” Also, include any relevant personal details (i.e., company, position, etc.) in the body of the email.
5. Leaving Out Important Information
Truthfully, the last thing you want is to leave out important information that could be useful for your recipient. You might confuse your recipient, because they don’t have all the facts. So, be sure to provide relevant information and content in your emails.
6. Stuffing Your Signature
“When writing your signature, it’s important to be to the point,” says Kennedy Evans, a marketing blogger at OX Essays and Revieweal. “With that said, refrain from adding quotes, images, and your social media. This can take up a lot of space in the spot where you place your signature. Plus, all of this can make your email appear spammy.”
7. Not Proofreading
Finally, as any writing material, you’ll need to look over your email before hitting “Send.” The last thing you want is for recipients to not take you seriously due to your email being riddled with typos and other writing errors.
Consider using online grammar tools to help you tackle some of the typos. However, it’s highly recommended that you yourself read your email, and then share it with a colleague or friend. Having extra pairs of eyes can help you spot the mistakes before sending your email.
So, there you have it!
As a musician, you have to build a great fanbase. That’s why it’s important to build your emailing list!
First, put yourself in the recipient’s shoes. Find out what your fans want from you, and be sure to deliver on those needs. And don’t be afraid to add personalization to your emails.
As you write emails to your music fans, you’ll be on your way to email marketing as part of your musical career!
Sara Sparrow is a writer and editor at Essay Roo review and Big Assignments. She is also a contributing writer for Book report writing. As a content writer, she writes articles about tech and marketing conferences, consults businesses, and coding.